I was interested in social media marketing before I even knew what it was. For as long as I can remember, I loved promoting things via Facebook, or even Myspace when it was still relevant. I would carefully craft a post trying to promote a high school football game, a concert, or the release of our high school newspaper. I wanted people to know about what was going on, when, and how they can participate.
Fast forward to the present, and that is part of what I do. I promote SEAL’s events on campus via Facebook and Twitter, and now it is more than just posting a status or tweet. It’s looking at the different insights and analytics to see what’s working and what isn’t working. It’s interacting with people who have questions or are just stopping by the page to tell us they liked the comedian we had last week. Watching a brand gain more “likes” or followers because of your efforts is really cool. Engagement with fans is also something really cool to me because then you know that they care and want to interact. If there’s silence on the other end of your posts, tweets, pins, then I don’t think you don’t have a captive audience.
Now that I’ve scratched the surface of what social media marketing is about with my job, and now this social media marketing class, I want to dig deeper and learn all there is to know. In the near future, as I approach graduation in December, I hope to hold a position with a company that lets me utilize social media to improve their brand.