My Favorite Website: Why “Pinning” is So Exciting

There are a lot of websites that I love.  Etsy is really neat.  Pandora, Buzzfeed, and Huffington Post  are cool too, but there’s one that I could get lost in for hours: Pinterest.  With 42 boards and almost 4,400 pins, you could say that I have a problem.

When it comes to websites, Pinterest has features that I enjoy:

  • Organization
  • Photos
  • Simple, modern layout

As far as the content, it has everything – seriously.  If I’m craving something sweet, I have a board for that.  What if I want to decorate my apartment and not spend a lot of money?  Well, I have a board for that too.  If out of my 4,400 pins, I don’t have what I am looking for, I use the search bar like most people would use Google.  One time I searched “maroon fall outfits” because I had brand new maroon pants, and I had no idea how to wear them.

Pinterest is awesome, but you know what would make it even better?


Yup.  Just imagine it.  You have hundreds of recipes for everything from banana bread to martinis under one board.  That’s a lot to shuffle through to find one recipe you’re looking for (especially when you’ve forgotten what it’s called).  What if you could have boards inside of a main board to keep those organized?!

Here’s a simple example:

  • Food Recipes
    • Desserts
    • Drinks
    • Crockpot Meals
    • Main Courses

I think it would be a better way to organize your profile, keeping it simple-looking, rather than keeping them all separate and having a long list of boards on your page.  Maybe that’s just me.

That is basically the only thing, at the moment, that I would change about Pinterest from a consumer standpoint.  The website is awesome.  The app is awesome.  I love that I can take everything that I want to do, learn, practice, eat, and read, and put it into one organized place that’s accessible from my computer and phone.  I have recently started to think about its benefits and opportunities for businesses.  Hobby Lobby does a really great job at utilizing Pinterest to leverage their business.  They have different boards for any kind of craft or holiday.  I follow some bloggers who use Pinterest really well also.  Mique Provost is one of my favorites.  She has her own blog with printables, recipes, gifts, and more.  Pinterest is the perfect platform for a blogger to visualize even more what they’re communicating on their blogs and give consumers yet another way to find them.

I think anybody who has a Pinterest account can agree with me in saying that it’s a great way to stay organized, plan for what lies ahead, and pass the time between classes or before bed.  I hope that it becomes more popular for businesses to utilize it to benefit their business in the many ways that it can.  I think that it is starting to catch on, and will continue to become more popular.  Maybe one day (maybe soon!), somebody will ask me what I do, and I’ll be able to say, “I use Pinterest!” (among my many other talents and duties).

Follow along. You know you want to.

So this is social media marketing…

I was interested in social media marketing before I even knew what it was.  For as long as I can remember, I loved promoting things via Facebook, or even Myspace when it was still relevant.  I would carefully craft a post trying to promote a high school football game, a concert, or the release of our high school newspaper.  I wanted people to know about what was going on, when, and how they can participate.

Fast forward to the present, and that is part of what I do.  I promote SEAL’s events on campus via Facebook and Twitter, and now it is more than just posting a status or tweet.  It’s looking at the different insights and analytics to see what’s working and what isn’t working.  It’s interacting with people who have questions or are just stopping by the page to tell us they liked the comedian we had last week.  Watching a brand gain more “likes” or followers because of your efforts is really cool.  Engagement with fans is also something really cool to me because then you know that they care and want to interact.  If there’s silence on the other end of your posts, tweets, pins, then I don’t think you don’t have a captive audience.

Now that I’ve scratched the surface of what social media marketing is about with my job, and now this social media marketing class, I want to dig deeper and learn all there is to know.  In the near future, as I approach graduation in December, I hope to hold a position with a company that lets me utilize social media to improve their brand.

Follow along. You know you want to.